Game Publishers
Make Your Next Launch Count.
Find creators driving reach and conversion, then track them live throughout your campaign, whether that's a game launch, content drop, or live event. Walk away with attribution that connects views and chat engagement to wishlists and sales.
Shortlist Faster
See which creators have high engagement on comparable titles to find the right fit for your game. Lock them in 8 to 12 weeks ahead of launch while they still have the availability, instead of scrambling and risking a competitor booking them first.
Optimize Mid-Flight
Track your entire creator roster in a single live view for the full length of the campaign. Spot what's working and what isn't while there's still time to shift budget or messaging, rather than waiting for the post-mortem report to tell you what already happened.
Prove It Worked
Tie creator activity directly to wishlists and sales, not impressions that leadership has learned to discount. Walk into the breakdown with a clean ROI report already built to save time sifting through spreadsheets.
214
Titles
118K
Hours watched
890h
Airtime
47
Unique channels
| Stream title | Channel | Hours watched | Peak CCV | Avg CCV | Airtime |
|---|---|---|---|---|---|
| Emberfall launch marathon — drops on #adJul 16, 06:49 PM – Jul 17, 07:01 PM | NovastrikeTwitch · EN | 6.7K | 1.4K | 888 | 7h 32m |
| EMBERFALL day one w/ the squad #adJul 15, 11:54 AM – Jul 15, 04:01 PM | ForgeplaysTwitch · EN | 4.1K | 1.1K | 1,001 | 4h 08m |
| new shooter just dropped !emberfall #adJul 14, 10:25 AM – Jul 14, 08:25 PM | KaijukendraTwitch · EN | 3.9K | 980 | 392 | 10h 01m |
| Emberfall ranked grind, sponsored stream #adJul 13, 09:43 AM – Jul 13, 03:45 PM | MiravexTwitch · EN | 2.2K | 540 | 338 | 6h 03m |
Every sponsored stream auto-tracked from shortlist to attribution.
Teams running gaming's biggest launches
Hatchet gives our team one read on creators, category momentum, and the audience shifts that matter after launch week.
Maya Chen
Director of Insights, Riot Games
Get started
Run your next launch on one platform.
Book a demo and see how a gaming campaign runs through Hatchet, from shortlist to attribution.