Mission & Values

Connecting Data, Gaming, and Creators Since 2016.

We've spent a decade crafting tools that power creator marketing decisions for the world's biggest publishers, brands, and agencies.

The Hatchet team gathered on a rooftop terrace in Barcelona

Our story

From passion project to industry standard.

Founded in Barcelona in 2016 by Eduard Montserrat and Albert Alemany, Hatchet started as a tool for streamers to understand their own audiences. Realizing just how opaque the online landscape could be, and how many people wanted to be a bigger part of it, Hatchet's ambitions began to expand. It grew from a streamer analytics tool into the leading creator marketing analytics provider for gaming, built for publishers, brands, and agencies.

Part ofGameSquare

Now part of GameSquare, Hatchet is trusted by industry leaders like Riot, EA, Ubisoft, Capcom, and hundreds more.

2016

Founded

Barcelona

Where it started

10+ yrs

Of live data

50M+

Creators tracked

Our mission

Cut through the noise of the online landscape, helping businesses to understand what communities really want.

It's the question behind every dataset we tap into and every line of code we write: Is this making things easier to understand for the people who use it?

The Hatchet team at a summer offsite by the sea

Values

What drives us.

What we build reflects who we are. Here's what we stand for, inside the team and out.

We Thrive As A Community, For Communities

We're only as good as the team behind the product. We invest in each other's growth, protect work-life balance, and build a place where good ideas get heard.

Data Without Compromise

We're obsessed with accuracy. From methodology to delivery, we build the most reliable data in gaming, because one wrong number costs real decisions.

Client-Focused, Always

We take pride in solving real problems for real teams. That means listening first, adapting fast, and building something that fits how people work, not the other way around.

Join the team

Help us build the data layer for gaming.

An ambitious team, a shared mission, and a lot of data. If that sounds like your kind of place, we'd love to meet you.