Key Insights
- Live streaming is booming. Total hours watched hit over 9B in Q2 2025—up 5% year-over-year (YoY). Platforms like Kick (+113% YoY) and Chzzk (+37%) are setting the pace while Twitch faces new challenges.
- Non-gaming is on fire. Non-gaming streams jumped 28% YoY, smashing genre barriers and doubling viewership on Kick. It’s no longer just games driving the conversation.
- Creators hold the power. Ten top streamers moved to Kick and saw explosive growth—some gaining over 377% more viewers YoY.
- Esports broke records. Even with 36% fewer tournaments, esports hours soared to an all-time high of 821M, driven by blockbuster events like BLAST.tv Austin Major and MPL Indonesia.
