What's inside?
Take a peek at our report.
Our Q1 2025 report uncovers the key shifts shaping platforms, content, and creator success.
From unexpected platform declines to breakout titles and shifting audience behavior, the first quarter of 2025 brought meaningful changes to the live-streaming space. This report goes beyond surface-level metrics to reveal what’s driving these shifts — and why they matter.
- Platform power is shifting — fast Twitch isn’t leading like it used to. Other platforms are not only gaining ground, they’re expanding globally, with strategic pushes in multi-language content and underserved markets.
- Non-gaming content isn’t a niche anymore Variety streams are now setting the pace for platform growth, especially on challengers like Kick, Chzzk, and SOOP Korea — all seeing massive traction outside traditional gaming content.
- Esports made fewer moves — but bigger ones Fewer tournaments were held this quarter, but the ones that did happen made a serious impact. Some games and streamers saw record highs tied to just a handful of events.
- The game rankings saw real movement Longstanding leaders began to slip, with viewership declines that suggest shifts in community interest. Meanwhile, surprise titles surged into the spotlight — including a new entrant that cracked the Top 10 on its first full run.
- Smart creators played it right The most successful streamers this quarter weren’t necessarily the biggest names — they were the ones who aligned with trends, events, and audience shifts in real time.
