Highlights from the japanese report
This Hatchet report is a comprehensive look at the Japanese live streaming community, with insights into audience behaviour, top trends, viewership metrics, and more to help you better understand the industry.
Whether you’re a gamer, a brand, a creator, or just love staying ahead of the trends, this report is packed with insights to keep you on top of the industry.
Download the report for free today.
- Viewership of live streaming content in the Japanese community continues to rise, with hours watched up 74% from Q1 2023.
- Vtubers dominate the Japanese streaming trends, generating 82% more hours watched than last quarter.
- Pekora Ch. 兎田ぺこら was the channel with the highest growth, with 40% more viewership than Q4 2023.
- Uncover which games stole the spotlight, with “Palworld” leading the charge, and see how Twitch and YouTube Gaming are dominating the market while other platforms struggle to keep up.



