Quarterly Report · Q1 2024

Japanese Q1 2024 Trends Report

Download the free report covering the biggest trends in live streaming in the Japanese community on Twitch, YouTube, and more.

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What’s inside

The Findings, in Brief.

Highlights from the japanese report

This Hatchet report is a comprehensive look at the Japanese live streaming community, with insights into audience behaviour, top trends, viewership metrics, and more to help you better understand the industry.

Whether you’re a gamer, a brand, a creator, or just love staying ahead of the trends, this report is packed with insights to keep you on top of the industry.

Download the report for free today.

  • Viewership of live streaming content in the Japanese community continues to rise, with hours watched up 74% from Q1 2023.
  • Vtubers dominate the Japanese streaming trends, generating 82% more hours watched than last quarter.
  • Pekora Ch. 兎田ぺこら was the channel with the highest growth, with 40% more viewership than Q4 2023.
  • Uncover which games stole the spotlight, with “Palworld” leading the charge, and see how Twitch and YouTube Gaming are dominating the market while other platforms struggle to keep up.

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