

What's inside?
Want to get the insights and expertise that we offer to top gaming companies and brands reaching gamers and Gen Z audiences?
Hatchet & Sideqik’s Influencer Marketing eBook provides a comprehensive introduction to the influencer marketing process. Inside, we cover the importance of influencer marketing in 2025, provide a step-by-step guide for running a successful influencer marketing campaign, and walk you through one of our real-world influencer marketing activations. Our guide focuses on the power of live-streaming for reaching some of the most active, engaged fans online.
We answer your biggest questions:
- Which streamers offer the best synergy for your brand?
- How do you craft engaging proposals for potential influencer partners?
- What are some creative ways to innovate with your influencer marketing campaigns?
- How do you track an influencer marketing campaign to accurately measure your ROI?
- How do you accurately measure a campaign’s social media reach and reception?




